Founding release · Live today

Your body is not average.
Your nutrition shouldn't be either.

We read your biology from a single hair sample and your health history, then formulate one intelligent daily blend — kept current by an AI coach that adapts as you do. For every age, from kids to elders.

1 strandreads your minerals
1 blendinstead of a cabinet
All ageskids · adults · elders
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The system is broken

The supplement aisle was built for nobody in particular.

Generic multivitamins, guesswork doses, and shelves of pills most people quit within weeks. Deficiency and over-supplementation live side by side — because almost nothing is actually measured against you.

The method

Read. Formulate. Coach.

A closed loop that turns your data into one precise daily ritual — and keeps refining it.

01 — READ

Your biology, from a strand

A simple at-home hair sample screens your tissue mineral trends and heavy-metal exposure. You add your history, diet, allergies and goals. No needles, no clinic.

02 — FORMULATE

One blend, built for you

Our engine maps your signals to evidence-graded ingredients — creatine, omega-3, D3, magnesium and more — at doses scaled to your age and safe by design. One scoop replaces the cabinet.

03 — COACH

An AI coach that adapts

Your membership coach re-checks your data, a quick on-device camera check-in and how you feel — then tunes the formula each cycle. It changes as your life changes.

The automated service

A fully automated intelligence layer.

Not a shop. A service that reads what you tell it, formulates against the evidence, safety-checks every dose, and hands you a plan — then keeps it current. Hover or tap any node to see what it does.

The engine reads your answers, safety-checks every dose against approved limits, and builds a plan for you — compliance-checked, non-diagnostic.
Live preview

Watch a blend take shape.

Answer three quick questions and see the engine compose a starter formula in real time. The full build reads your hair-test markers and safety flags.

Your starter formula

Tap what fits. The mix updates instantly.

Primary goal
Age band
Diet pattern

Preview only. Your full formulation includes allergy exclusions, upper-limit safety caps, and age-appropriate dosing.

Don't like pills? Good.

Same blend. Your format.

The exact formula built for you, delivered the way you'll actually take it every day. Switch anytime — your AI Coach keeps the science identical across all three.

Membership · The Coach

An intelligence that keeps up beside you.

Your coach remembers your test results, knows what you can't take, and watches the signals that change week to week. A short, private camera check-in runs entirely on your device — reading image-quality signals like framing, lighting and left–right lighting balance, never uploaded and never used to identify you. A general wellbeing preview, not a medical assessment.

CAMERA READY

Private, on-device preview. Nothing is stored without your consent.

One system, every stage of life

From growing bodies to golden years.

The same engine, re-scaled. Doses, ingredients and safety rules change with age — nothing is one-size-fits-all, and children and elders are handled with extra care.

Coming soon

Your health, in your pocket.

The Hack Your Health app puts your readings, your blend, your plan and your AI coach in one place — always current, always with you. Track how you feel, reorder in a tap, and get gentle nudges that adapt as your body does.

Coming soon onApp Store Coming soon onGoogle Play

iPhone & Android · free with any plan · your data stays yours · non-diagnostic

Choose your path

Three ways to start.

Every plan begins with your data and ends in one blend built for you. Founding-member pricing for launch.

Prices in GBP, all-inclusive · cancel anytime · or reserve any plan with a £10 founding fee (credited to your first order) · founding rate locked 12 months

Guided personalization

Book a personalization session.

Prefer a human in the loop? Sit down with a nutrition specialist who walks through your results, your goals and your family's needs — then confirms your formula with you.

  • ◆ 30-minute 1:1 video consult
  • ◆ Results walkthrough + safety review
  • ◆ Family & multi-age planning
Focus of the session
Preferred date
Time
Your name
Email

We'll confirm by email. No payment now — sessions are included with the Household plan and available à la carte otherwise.

1,000 founders in front of you

Claim your founding spot.

We're opening a limited founding cohort today. Reserve now to lock founding-member pricing, priority hair-test kits, and first access to the Coach.

–40%founding price, 12 months
Firstaccess to the Coach
Your name
Email
Who's it for
Main goal

By joining you agree to our Terms & Conditions. We never sell your data. Health information is encrypted and used only to build your plan.

Honest answers

What you're probably wondering.

Done